Transforming Your Leadership Mindset with Damian Boudreaux

In this inaugural episode of the revamped "TimTalks Automotive Leadership and Beyond," host CarNow’s Tim Cox sits down with Damian Boudreaux, a renowned coach in the automotive industry, to discuss transformational leadership. Damian delves into the principles of relationship selling, the importance of mindset, and the crucial role of leadership in transforming car dealerships. The TimTalks podcast is a treasure trove of insights for anyone in the automotive industry looking to be inspired, enhance their leadership skills and dealership culture.

Guest:

• Damian Boudreaux: Renowned coach in the automotive industry, co-author of "How to Sell 100 Cars a Month," and a pioneer in relationship selling.

Contact Information:

• Follow Damian Boudreaux on Linkedin for more insights on effective dealership leadership and sales strategies.

Show Notes:

[00:00] Ben Carson’s Story: Tim introduces the story of Dr. Ben Carson, reflecting on how Carson went from being called “dummy” to becoming one of the world’s leading neurosurgeons, all due to a shift in mindset.

[01:39] Renewing Your Mind: Tim emphasizes that Carson’s transformation began with a change in mindset, linking this lesson to leadership in dealerships.

[02:40] Welcome to the Revamped Tim Talks: Tim introduces Damian Boudreaux, who inspired the Leadership in the Dealership concept and co-authored a book with Ali Reda, the top car salesperson in the world.

[04:44] Damian Boudreaux Joins the Conversation: Damian shares his excitement about being part of the program and emphasizes that the key to transforming dealerships is growing people. 

[07:26] The Journey from Transactional to Relationship Selling: Damian explains how he went from selling just a few cars a month to selling 63 cars in one month by focusing on relationships.

[08:59] Vision, Identity, and Storytelling: Damian outlines the three pillars of dealership success: having a clear vision, knowing your identity, and telling your story. 

[10:14] Mentorship and Growth: Damian talks about mentoring top performers like Ali Reda.

[12:07] Coaching Managers and Leaders: Damian and Tim discuss how the book they co-wrote evolved to focus not just on sales but on the leadership challenges managers face. 

[14:23] Developing Career Paths for Dealership Staff: Damian highlights the importance of developing clear career paths within dealerships, not just for salespeople but for every role in the dealership.

[16:26] The Law of Attraction and Duplication: Tim reflects on leadership principles that have helped him grow his own company, including the Law of Attraction and the Law of Duplication.

[18:02] The Baseball Diamond Analogy: Damian introduces his “baseball diamond” analogy to explain the difference between transactional and relationship selling. 

[20:33] Success Stories and Relationship Selling: Damian shares success stories, including how he helped a young man named Carlos transition from the swimming pool business to selling 50 cars a month.

[22:13] Moving Dealerships from Transactional to Relationship Selling: Damian and Tim talk about how entire dealerships can be transformed by shifting from transactional to relationship-focused models.

[24:00] Overcoming the “Yeah, But” Mentality: Tim and Damian challenge listeners to reject the excuses that hold them back.

[27:29] Closing Thoughts: Tim and Damian reflect on the power of mindset transformation, urging listeners to imagine what could be possible if they renewed their minds and believed in their potential as leaders in the dealership.

Chapters

• 0:00 Introduction and Ben Carson's Inspirational Story
• 2:12 The Importance of Leadership in Car Dealerships
• 2:40 Welcome to Tim Talks - Revamped Episode
• 4:10 Renewing the Mind in Leadership
• 5:00 Damian Boudreaux’s Journey in the Automotive Industry
• 7:49 Relationship Selling and Creating a Winning Culture
• 9:37 The Role of Managers in Dealership Success
• 12:23 Evolution of a Salesperson and Leadership Principles
• 14:23 The Power of Leadership and Culture in Dealerships
• 16:35 The Current State of the Automotive Industry
• 17:40 Teaser for Damian Boudreaux’s Book
• 18:02 The Baseball Diamond Sales Process

Transcript

00;00;00;00 - 00;00;39;18
Speaker 1
I had the privilege the other day to hear Ben Carson. Doctor Ben Carson I've heard a lot of keynotes in my day, but I've rarely been moved. The way I was moved with Ben Carson story. Ben grew up in the 50s in inner city Detroit, where his mother found out that his father was a bigamist. His mother left his father, and in him and his brother were living alone with their mother as she worked very hard to make ends meet.

00;00;39;21 - 00;01;06;18
Speaker 1
And Ben just kind of gave up and was in school. And the story he tells was they called him dummy, literally dummy was his nickname. And he said that the other kids in the class would tease him and and oddly enough, bully him because they would get great grades and they would ask him what he got. Hence the name dummy, because his grades were much lower.

00;01;06;20 - 00;01;39;18
Speaker 1
Until one day his sweet mother, having only a third grade education, would make him and his brother read books and do book reports on what they read. And even though his mother herself could not read, they would read the book, report to her, and he said, something happened in my life. He said, no matter the circumstances, no matter the financial struggles of my life, I understood that I could read a book and I could be transformed anywhere.

00;01;39;18 - 00;02;12;10
Speaker 1
So I developed a hunger for learning, reading, writing, mathematics, science. And I went from being a dummy to the smartest kid in the class. And now I was showing my grades. And most of you know the Doctor Ben Carson story. Then he went off to Yale University, became one of the first African-American neurosurgeons in the world. And the rest is history.

00;02;12;12 - 00;02;40;21
Speaker 1
But one of the most powerful statements that he made was this. I had the same brain. I had the same brain when they were calling me dummy until the smartest kid in the class. And over three decades, I've learned the truly great car dealerships are only great because of one thing leadership. So I'm sitting down with the great men and women, inspiring Automotive on Tim Talks.

00;02;40;24 - 00;02;42;00
Speaker 2
Automotive Leadership.

00;02;42;02 - 00;03;10;27
Speaker 1
And beyond. So welcome to the first revamped episode of Tim Talks. Two years ago, actually almost three years ago, Damian Boudreaux, who was going to be our first guest, came to me and said, listen, Tim, I've seen you on social media. I know about your company. I've heard you speak. He was I was humbled because he asked me to proofread a book that he was coauthoring with Ali.

00;03;10;27 - 00;03;40;03
Speaker 1
Rita, some of you that don't know Ali is the number one car salesperson in the world. Just absolutely phenomenal. Selling vehicles in Detroit, Michigan. And after I read this book several years ago, I called Damian and I said, Damian, this is leader ship in the dealership. He said, oh my gosh, I love that. Would you mind if I used it for the book?

00;03;40;05 - 00;04;10;03
Speaker 1
So as the intro said, through the years, nearly three decades of being a salesperson and then on the desk and then starting a software company with my partners, I have seen some of the best and worst dealerships in this country, and there is 100% fact the difference is the leadership, the leadership. Like the story I just told of Ben Carson, he had the same mind.

00;04;10;04 - 00;04;44;06
Speaker 1
We read in the scriptures of old that says, be transformed by the renewing of your mind. We want to create a space that people can go for info. Not selling any software. Software is not going to change the culture of your company. You are the people, the men and women that can change the culture and the trajectory of your company by just doing several simple things.

00;04;44;06 - 00;04;57;20
Speaker 1
But the main one, like Ben Carson, is renewing your mind. So with that, I am humbled and honored to have my friend Damian Boudreaux. Damian, how are you, buddy?

00;04;57;22 - 00;04;58;21
Speaker 2
Happy.

00;04;58;23 - 00;05;11;05
Speaker 1
Happy. You're always happy. How do you state. Well, that's a whole other. That's a whole other podcast. How? Damian, if anybody listening has ever seen Damian in a bad mood, please let me know, because I've never seen it.

00;05;11;07 - 00;05;14;02
Speaker 2
I tried the other way. It sucked. Why didn't you? Good at it.

00;05;14;02 - 00;05;35;25
Speaker 1
So what the hell? You know? You know, it's funny. I think it was Dale Carnegie that said, you know, positive thinking doesn't work 100% of the time, but negative thinking does. And there's a lot there's a lot of truth to that. But Damian, I'm so you know, we have been working behind the scene for several years because we wanted to make it right.

00;05;35;25 - 00;05;57;24
Speaker 1
We've written it, we've looked at it. We're making some adjustments to the book will be available. we'll do another launch podcast when the book is going to be released later this year in 2024, as well as the web as well as the website. So, Damian, let me just give a little bit about your background and what I was seeing through the years.

00;05;57;24 - 00;06;18;09
Speaker 1
And, and I could throw out dozens and dozens of names of, of leaders and dealerships that have transformed, not only their culture, but the financial situation of their store by changing the culture. Give us a little bit of your story, and then we'll go right into, the book and the inspiration for the book and Ali and etc..

00;06;18;12 - 00;06;40;08
Speaker 2
Well, in the car, thank you very much, by the way. I'm so glad to be here. I and the people involved in this program, y'all, there are some big names in this program behind the scenes right now, and I'm telling you, it's going to be incredible what's possible for your organization as a result of getting tools to help grow people.

00;06;40;08 - 00;07;02;07
Speaker 2
And that is what the whole purpose of this is. I got in the car business to change oil. After I would paint houses, I would run to my friend's transmission shop at night and work till 11:00 and learn about transmissions, then worked in a Chevrolet store changing oil for three and a half years. I sucked selling cars between eight cars and 16 cars.

00;07;02;07 - 00;07;26;21
Speaker 2
Stock like most people, almost salesman of the month next month almost fired and I hated this business. It was awful. And it wasn't until I had enough where I had that moment where I said, no more this. This is not going to work. And I decided to do this business like my dad's drug store, where he just loved and cared for everybody and only waited on people who knew him.

00;07;26;24 - 00;07;49;21
Speaker 2
And in one month I went from never being able to break 20 in 3 and a half to a three and a half years, to selling 63 that next month. And life will never be the same because I quit waiting on transactional customers. I only waited on people who knew me. They drove 2.5 hours from Houston, and that is the beginning of my journey, is relationships.

00;07;49;21 - 00;08;14;13
Speaker 2
Selling means I never have to sell again. Relationship selling means I never market the way most people market. I'm not chasing the marketplace. I am a magnet for the marketplace. They come to see me. The culture that I create is my culture starts with my vision. Here's what I see for myself. Here is who I am at my best.

00;08;14;15 - 00;08;37;14
Speaker 2
Here is my story. And those three ingredients are the recipe for every successful dealership out there. They know where they're going, they know who they are, and they have a story. And that's the basics of culture right there. And that's what this book is going to do. How do we develop people? That's what this program is going to do.

00;08;37;17 - 00;08;59;09
Speaker 2
What are the career paths that we can help? The guy who washes the car have the the master tech degree and the beginning of it. Only the only people in our industry who have career paths are dealerships. Why? Why didn't I have one when I went in there to sell to change oil? Right. You can. And that's what we're going to do here.

00;08;59;11 - 00;09;37;08
Speaker 1
That's amazing. And I think the uniqueness of what we are trying to do is we are only going to, you know, bring you stories and educators of people that have done it know that there's nothing wrong with ideas, and there's a lot of incredible communicators in our space. But it's one thing to say, do as I say, and there may be some good results, but it's another thing to say not only do as I say, but do as I do and watch as the great General Patton once said, lead, follow, or get out of my way.

00;09;37;08 - 00;10;03;05
Speaker 1
I like to say lead, follow or you might want to find something else to do. So those of you that don't know is Damian is a coach. he is coaching some of the best, not only salespeople and the best salespeople, the best salesperson in the country, and Alley Rita and others. But some of the great dealer principals in the country and general managers as well.

00;10;03;12 - 00;10;14;13
Speaker 1
So tell a little bit about I know we don't have Ali on today. but the uniqueness is this we want to create a place where you can go buy people that are just saying, hey, I think this is the.

00;10;14;13 - 00;10;14;25
Speaker 2
Way you do.

00;10;14;25 - 00;10;15;07
Speaker 1
It.

00;10;15;09 - 00;10;16;18
Speaker 2
This is how.

00;10;16;18 - 00;10;32;16
Speaker 1
I and this is how we did it. So maybe explain a little bit of the Ali relationship and, and you're pouring into him and a in a as we old guy, say, a Reader's Digest, the younger listeners are like, what is a Reader's Digest? No, the Reader's Digest version. What does that mean?

00;10;32;19 - 00;10;36;09
Speaker 2
They say, Cliff notes and watch what happens to. Yeah, the yellow books.

00;10;36;10 - 00;10;40;16
Speaker 1
That that back there got me through high school. But we're not going to go there. Go ahead.

00;10;40;19 - 00;10;58;24
Speaker 2
So in 2010, I was doing a seminar. My promoter, Bob Moore, put me in front, puts me in front, put me in front of incredible people and different things. And there was a kid about on the third row to the right, and he was taking copious notes. And at the end of the seminar he said, that guy in Nashville, Greg Cole, you really sell 60.

00;10;59;01 - 00;11;14;05
Speaker 2
So yeah, he doesn't wait on anybody who doesn't know him. No, he only he can't get to 60. You can't get to 60 and wait on people. You got to sell them like in you. You gotta only. And so I said can I talk to him? And he talk to him. And that was the beginning of our journey.

00;11;14;05 - 00;11;37;01
Speaker 2
He was selling 25 to 30 cars a month that he could have never seen. Then it one day he was going to sell 1582 cars in a year. He could have never seen that. He could have never set that goal, but he could see that maybe he could get to 40. And so to get to 40 is a different human, a different mindset, a different process, a different way of thinking than going from 25 and 30.

00;11;37;04 - 00;12;08;22
Speaker 2
There's a ceiling there. You have to evolve with every level that you get to. And we just evolved over time, questioning everything, breaking everything, rethinking everything. All. One of the premises and his family came first and that he had to be home. He had to work five days a week, no weekends. He's not going to work the weekends and he's only going to he's going to be off at six, three days a week so he can go home and watch Wheel of Fortune with his, with his, with his wife and, and then two days he was going to work late.

00;12;08;29 - 00;12;23;10
Speaker 2
But if you don't have a quality of life, you're going to get burnout. If you don't have quality of health, you're going to get burnout. And my job is to coach is to ask questions to get him to go, well, maybe that can happen then. Well, I could do that. Well, what else could you do? How else might it work?

00;12;23;13 - 00;12;45;23
Speaker 2
What else might you think? And we tried a lot of things that didn't work for him. And then the next high achiever I work with totally different questions, totally different outcomes, totally different things because humans are different. So this idea that here's the road to the sale, follow this and you're going to be okay is garbage. Because everybody's different mindset is different.

00;12;45;26 - 00;13;12;20
Speaker 2
People need structure today. They don't have mental toughness. Work ethic is different. So is a leader and a dealer. You have to have that in your organization. And the beginning of this program started with him and I writing a third book. I wrote, Keep It Simple selling. We wrote How to Sell 100 cars, in a month. and then finally we were going to write a smaller sales book.

00;13;12;22 - 00;13;44;13
Speaker 2
When we were going through the process, we got emotional because we realized it's the managers who who suffer. It's the managers who are managing chaos. It's the managers who don't have any coaching, who don't aren't taught how to lead. People aren't taught how to teach. People aren't taught that at the beginning of the career. You have to hire people for their future, not just to sell, but for the future of your job is to never wait on another dealer driven opportunity.

00;13;44;13 - 00;14;00;28
Speaker 2
Three and a half years, five years from now, we're going to start you off here and when you come to work for maybe your first six months, you're my little duckling, I got you. You just get by. Nobody messes with him or nobody messes with her, I got him. You're safe. You're protected. You're guaranteed 12th of the month.

00;14;00;28 - 00;14;23;03
Speaker 2
I know where you are, I promise you. You going to have a paycheck, your job. And what's the evolution of a salesman manager on the developing of a fellow earthling? To have the career that many of us have had in our life because of this incredible industry, because somebody said, come to change oil at my store, and I get to be who I am today.

00;14;23;05 - 00;14;26;06
Speaker 2
Oh my God, it's amazing.

00;14;26;06 - 00;14;51;22
Speaker 1
And I think in your book and I'm teasing the book because, guys, it's so good. It's so good. Every single, leadership, every single person in the dealership, quite frankly. because I think, you know, the definition of leader. Sometimes we say leader and you have to have manager title. You have to, you know, you can lead. You don't think Ali, Rita and and others in his space aren't leaders?

00;14;51;24 - 00;15;10;02
Speaker 1
I think we are all leaders. And I think the big part, you know, in the book we talk about the four and you talk about the four minute mile and the 1960s. It was the 60s, right? There was no way they were going to break the four minute mile. Nobody was going to nobody was going to beat that run a mile faster than four minutes until somebody did.

00;15;10;04 - 00;15;37;29
Speaker 1
And that record lasted two weeks. You know why? Because it was a mindset that it can be done. And I think magic things happens when you when you think about the great leaders in the dealerships that have gone in, to stores that whether they were broken or not, not only have they changed the culture and it goes back to John Maxwell, I think I love the obviously the 21 Laws of Irrefutable leadership, but the most powerful two, in my opinion.

00;15;38;01 - 00;15;59;07
Speaker 1
one of the reasons we grew our company the way we did the Law of Attraction, the law of duplication. And you just said it, follow me. Nobody mess with me because I think training. I don't think I know because I've seen it in most places is here's your desk or here's the chairs you sit in. Here's the key tracks machine.

00;15;59;10 - 00;16;35;19
Speaker 1
Here's a couple brochures. Go online and kick that in. Go get them, killer. And what happens in the dealership when that mindset changes? Because we have a lot. And look I'm preaching to myself that five letter word is the killer of all leadership. Quite frankly, the killer of all things bad stemmed from the five letter word tried. We start having some success no matter what we're doing, and then we, no matter what is said in a room, we we have our own thought process, not wanting information from anybody else.

00;16;35;22 - 00;16;57;19
Speaker 1
And we're going to do it this way because it's the way we've always done it. We're going through and automotive, no pun intended. Paul in Kyle Automotive, state of the Union right now as we're coming off not this past year but a year ago, the two best years in the history of automotive. And we created some bad habits.

00;16;57;21 - 00;17;14;27
Speaker 1
We have salespeople that don't really know how to sell because we're not just taking orders anymore. We have sales managers that we're probably good at one at a time, but maybe got slothful, and now we have to be retrained. That's why not only the book is going to be important, but that's why this mission, like the Blues Brothers, I'm on a mission from God.

00;17;15;02 - 00;17;40;10
Speaker 1
Look, I want to pour. We want to pour into people with nothing in return to just say, listen, this is the key. Like Ben Carson, said, look, I had the same brain. I had the same brain that they called me dummy. And it was a mindset. It was a renewing of our mind. So, Damien, you know, as we talk about this, just give us a little bit.

00;17;40;10 - 00;18;01;28
Speaker 1
I love the baseball diagram. That's also that you put together, in the book. Let's talk about that a little bit and that again, cliff notes. on on your sales process because a lot of us car folks, men and women, we our mind ruins really fast. But give us that individual, a little nugget that people can take home with them.

00;18;02;00 - 00;18;24;06
Speaker 2
Yeah. Imagine imagine a baseball diamond. So we learn in pictures, right. And abcdefg, there was an apple under the AA. Right. So everything we've been indoctrinated is on how the brain works is about pictures. So I created this baseball diamond that said, look, on one side of the baseball diamond is transactional selling. That is dealer driven opportunity. It is what the dealer what the industry calls floor ups, phone ups and internet leads.

00;18;24;06 - 00;18;44;08
Speaker 2
Right. 20 to 35% closing ratio. And the industry elite said you're gonna you're gonna get the 30. I'm gonna teach you how to get to 30. Everybody get the 30 Rock. We'll teach you how to get to 20. Right. Well, that's all you go get because you just can't get there unless you work longer. Hours are wait on more people in the amount of time you are to get there.

00;18;44;09 - 00;19;14;19
Speaker 2
The only way you're going to get to these numbers that we teach is to have the relationship side where you close 80 to 90% of the people you talk to. So the baseball diamond is the analogy of transactional selling versus relationship selling. And the relationship sales process is very different than the transactional sales process. The relationship sales time is different than the transactional selling time.

00;19;14;21 - 00;19;39;23
Speaker 2
The relationship KCI is very different than the transactional KCI. The relationship profit is a lot different than the transactional profit. So you have to understand that the gold is in the relationship. Now, everything I do with humans, like individual salespeople, can be done across the marketplace of the dealership, right? It absolutely has nothing to do with that. What's can be done for one can be done for many.

00;19;39;23 - 00;20;01;06
Speaker 2
It's all duplicated. All right. It's when Ali and I have been talking about this over years, since 2017, we said, well, we should hire somebody. We should hire somebody and teach them from scratch. And so finally he found somebody, this young man. And Carlos and Carlos had never sold cars. He was in that. He was in the, the, the, swimming pool business.

00;20;01;06 - 00;20;22;26
Speaker 2
He built swimming pools. He, he dug swimming pools in Michigan. Right. And then everybody made the jump. Well, of course, Ali could sell 100 cars. He's in Dearborn, Michigan. Right. Because everybody in Dearborn obviously sells 100. So we had, Mexican guy in Dearborn to maybe prove that it wasn't there. And we taught him my blueprint for relationships.

00;20;22;26 - 00;20;49;02
Speaker 2
And when we hired Carlos, we put him in a position where he would never, ever wait on any floor ups, phone ups, internet leads, no transactional customers. He only could wait on his people, which we had to connect him to his community. Really fast and really quick. And over the next four years where he's at now in 2024, right, he is selling 50 cars a month.

00;20;49;02 - 00;21;17;17
Speaker 2
He made 400,000 $470,000 last year, and he only waits on his people. We also have another person we developed the same way. Right. And so this blueprint that we have to create this leadership. Ali is their manager. He taught them from baby neophyte incubator stage and we slowly transitioned them up and moved them up. There was no pressure to get another one.

00;21;17;23 - 00;21;39;08
Speaker 2
He never got another one. He was only waiting on people who came in to see him. And then he was trying to discover, how do I protect my tribe? How do I get to know my community? Who is my family out there that needs my help and where do I fit? And that's what we teach, right? And so that's what the that the journey is about.

00;21;39;08 - 00;22;01;08
Speaker 2
So you talked about at the beginning, we want to take people who've done it. Now we've done it and we're going to continue to do it. And now we're going to do it with dealerships. Well we take the whole dealership and say, how do we move your salespeople from transactional selling and the bulk of them, if we can get them to move to the transact, a right relationship side, this is your business.

00;22;01;08 - 00;22;13;15
Speaker 2
This is your opportunity. This business is a gold mine. And this leadership is necessary in the dealership to accomplish that. Even another level of greatness for your organization. Yes.

00;22;13;18 - 00;22;37;27
Speaker 1
That is so good. And I do want to touch on something because look and full disclosure here, probably everybody that we bring on this podcast is a better person than me, right? Like I was a pretty good car guy. I was a great I was a really good salesperson. Never had the numbers. so I want you to really dial in the people that we're bring on, like I'm learning from.

00;22;37;27 - 00;23;02;14
Speaker 1
Like I'm taking stuff that I read and going to have the privilege to add to, the book before we release it, through the years of learning from some of the best. But I know what most people are thinking right now. I know it. We did a case of what I like to call. In fact, there might be a chapter just called the.

00;23;02;14 - 00;23;09;14
Speaker 1
Yeah, but yeah, but you don't know my market. Yeah. You like that, don't you, Damian? I never told you that before.

00;23;09;21 - 00;23;14;05
Speaker 2
Oh, I like that. But testimonies of failure are a mix.

00;23;14;08 - 00;23;15;24
Speaker 1
Yes, yes, yes, but.

00;23;15;24 - 00;23;21;26
Speaker 2
Think about it. Every. No matter what you're doing, even what industry?

00;23;21;28 - 00;23;45;16
Speaker 1
Most people. I told my son, who I'm so proud of. Shout out to you, Kyle Cox, that is, out in Arizona, working for Arnold Machinery. Shout out to those guys for giving him a shot. He's doing very, very well. But I said, listen, it's not rocket science to be successful, son, because most people their mindset isn't a a go to work to work mindset.

00;23;45;16 - 00;24;10;29
Speaker 1
It's a go to work to wait mindset. Let me just see what happens. So so the. Yeah but especially in our business. Yeah. But you don't understand my my projected market area. Yeah. But our our let no our average beacon score is like 620. Yeah. But I don't have the sales people to do that. So as we land this plane listen we could go on and on.

00;24;10;29 - 00;24;33;28
Speaker 1
We wanted to keep it under 30 minutes for you. So so just listen there's so much com and we're bringing you not just energy. We're bringing you podcast after podcast of people that are done it have done this to pour into you to not only better most importantly yourself in the renewing of your mind, but the people around you.

00;24;34;00 - 00;24;52;23
Speaker 1
But it's don't get the yeah but everybody's got yeah but yeah, but you can't break a four minute mile. Yeah. But you can't sell a hundred cars until someone does it. Yeah. You can't. There's no way. Patrick Gabbard and.

00;24;52;24 - 00;24;53;01
Speaker 2
An.

00;24;53;01 - 00;25;15;22
Speaker 1
Incoming Georgia the the stalker and go from where it was to to almost five and selling 600 car. There's no way until someone does it. So please check your. Yeah, but at the door. speak on a little bit of that, Damian, as we close this out, what do you want to say? Because you've done it.

00;25;15;22 - 00;25;31;12
Speaker 1
You've walked the walk. You've talked to talk Ali, 100 to 100 cars a month, some one time, 200 cars a month. So. So what do you say to that? Yeah, but you don't understand my market in the. Yeah. Buts that are listening right now. Yeah, but.

00;25;31;14 - 00;25;33;08
Speaker 2
Yeah, if you believe it.

00;25;33;10 - 00;25;38;05
Speaker 1
It's true. That's right. It is absolutely your truth.

00;25;38;08 - 00;26;00;26
Speaker 2
And part of this journey is evolving from where you are now and saying, is it all possible just to weigh a little less? Isn't it all possible just to eat a little better? Is it all possible just to help my people a little more? Is it all possible tap a little bit more in my bank account? Is it at all possible to have a better relationship with my daughter?

00;26;00;26 - 00;26;18;17
Speaker 2
Is it at all possible relationship with my significant other? Is it at all possible that maybe if I just took a breath, I could believe more and I I'll bring it right home to salespeople or managers at me? All I've ever had a customer where you knew they could buy, you knew they could buy. You knew they could buy.

00;26;18;17 - 00;26;46;20
Speaker 2
The customer didn't believe, your manager didn't believe. And 30 minutes later they were leaving in a vehicle. And how many y'all ever had? A customer you knew they couldn't buy nothing, that they couldn't buy their mama's love, and they left the dealership and they went to another dealership and they bought from there. The only thing they changed was, yeah, but the belief system that you want to the table, the belief system that says I can or there's no way.

00;26;46;24 - 00;27;08;07
Speaker 2
So everything you do in life, you should find a way to say, I know there's a way. I just know this way isn't the way my transition in this business was from I'm in the wrong business to discovery. I'm not in the wrong business. I'm just in my business wrong in a way that doesn't work for me. And that's where it begins.

00;27;08;14 - 00;27;11;27
Speaker 2
You have to look in the mirror. You have to know who.

00;27;11;27 - 00;27;12;12
Speaker 1
Are.

00;27;12;13 - 00;27;29;07
Speaker 2
You at your best, connected to your I am source and when you walk, talk, breathe and believe in that soul and you have a destination, the time for the map is before you go into the woods. Everything is possible. Just make it work.

00;27;29;12 - 00;28;02;23
Speaker 1
Damian, thank you so much. we are going to stack them up, as we say in Kentucky. Stack them up like cordwood. We are going to bring the best in the best of you for content that we can learn from. Get the mindset of learning. because at the end of the day, again, we opened up with the Ben Carson story so powerful he had the same brain, he had the same brain when they called him dummy, turned into, an incredible was an incredible human, obviously before, but turned into, neurology and neurosurgeon.

00;28;02;23 - 00;28;27;24
Speaker 1
And the only thing that changed was his thinking. Ladies and gentlemen, you can do that too. I am so thankful to have the privilege to be able to communicate with you today. Look, I'm definitely not perfect. I'm far from it. And and I have zillions and zillions of flaws. I'm trying to better myself. It's been a tough couple years for me with losing my mom and.

00;28;27;29 - 00;29;09;14
Speaker 1
And my dad having the stroke and all the things and and realigning different things. Think there's no time in life that everything is perfect. But I just want to encourage you. We just want to encourage you today that, as Damien said, imagine what it could be. You have the power to renew your mind, be transformed by the renewing of your mind, put the yeah buts away and what could happen if you just changed your thought process and you be the leader in your dealership that we know you can be.

00;29;09;14 - 00;29;31;18
Speaker 1
Thank you so much for your time. We're looking so much for, forward to communicating with you. in the future. Be looking obviously, we'll be letting you know when the website is released, when the book is released, as we've been working on this for several years, and we're so excited to be able to pour into the community that's been so good to us, the automotive space and beyond.

00;29;31;21 - 00;29;40;27
Speaker 1
So until next time, we'll see you soon. And I.

00;29;41;00 - 00;29;43;01
Speaker 1
Give you.